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Going live
What has to be true before your page is public, and what happens after.
Three things must be filled in: your store details, your branding, and a way to contact you. On top of that you need either a page built in the Builder or your first listing and payout details — a page is enough on its own, so you can be live before you sell anything.
Your email address has to be confirmed. That is the one step nobody can do for you, agents included.
Publishing is reversible. You can keep editing; the live version stays as it is until you publish again.